Most organizations have risk-averse cultures, and selling ideas to your boss or coworkers can be difficult, since no one wants to get blamed if it fails。

大多数公司员工偏向保守，不愿冒险，因为说服老板和同事接受自己的想法比较困难，一旦说服失败反而会受到责骂，当然没人愿意挨骂了。

In fact, meetings, with their committee mentality and tendency to perpetually defer decisions, were invented in large part to thwart new ideas.That doesn't mean it's impossible to sell your ideas. But you will need some courage and the right strategy。

事实上，由于参加会议的高层眼界高，他们往往有否决新想法的倾向，一旦会议上有人提出新的想法，一经讨论大部分都会被否决。但是这并不意味着你的新想法永远不会被接受。只是需要一些勇气和正确的战略。

Here are 12 tips for wowing everyone in a meeting with your ideas:

下面12个建议让你的想法在会议中惊艳每个人：

1. Warm them up before the meeting。

1. 会议前先暖场。

Most people need a little time to embrace a new idea. Consider sending a thoughtful memo, or better yet, meeting with key people one-on-one the week before the meeting. They'll appreciate the personal attention and will allow you to tailor your pitch to their specific needs. By the time the meeting rolls around they may be ready to move in your direction. Even better, they may act as your advocate at the meeting helping you convince others。

接受新想法往往需要一些时间。试着先给每个人发一份详细的便笺，如果能在会议一周前单独和参与会议的高层见面讨论一下就更好了。他们一般会比较欣赏这种单独讨论，这样你就可以趁此机会了解他们的特殊要求，并相应调整自己的构思。在会议进行的时候，他们就完全准备好跟着你的方向走了。甚至他们会积极地向其他人推荐你的想法。

2. Be passionate。

2. 保持激情。

Nothing sells an idea like passion and enthusiasm. It's infectious. If you're not buying into an idea, then it's likely that neither will those around you。

热情往往能让别人更易接受你的理念。热情是会传染的，如果你自己都不相信自己的理念，你周围的人就更不会了。

3. Offer a strong case。

3. 想法要出色。

What evidence do you have that your idea is a good one? Point to facts or data that support the validity of your idea. Imagine you're a lawyer making a case to the jury. What is exhibit A, and what is exhibit B?

你怎么证明自己的想法够出色呢?当然是那些能够证实你的想法的事实和数据。想象你是一个向陪审团做陈述的律师。理清证据一、证据二。

4. Appeal to their emotions。

4. 迎合他们的情绪。

It is suggested that you find ways to engage participants' emotions. Paint a vivid picture of the probable future if your idea is accepted. Now paint a dismal scene of the future if the idea doesn't happen. Use stories. Nothing moves people emotionally more than a good story。

Pittampalli认为找到迎合与会者情绪的方法也同样重要。试想一下你的想法被接受的场景。再幻想失败之后的凄凉景象。学会讲故事，故事最能感染人。

5. Be flexible。

5. 灵活应变。

If you hear something that makes sense, be ready to adjust your pitch or presentation。

如果你听到了合理的建议，随时准备好调整你的想法。

6. Sell the test。

6. 推荐小规模试验。

Many ideas are too big and scary to sell up front. "Is there a way you can test your idea on a smaller scale first? A pilot? An experiment? Sell that," Pittampalli says. The team will be more likely to go for it if there’s a way to test drive the idea without putting too much on the line。

一些构想需要牺牲很大的代价去实现。要先问问自己是否能够先小范围内验证这个想法?小规模的试验行得通吗?如果有，说出来。如果能够花费很小就得到验证，想法被接受的几率更大。

7. Listen。

7. 学会倾听。

Asking questions and listening to the answers is a great way to interact with your audience and show that they're important to the presentation。

提出问题再仔细倾听反馈是和听众交流的好方法，也能显示出你对听众的重视。

8. Be confident, but not overconfident。

8. 自信但不自负。

A confident delivery will demonstrate how strongly you believe in your idea. But don't make the mistake of being cocky. No idea has a 100% chance of success and pretending like yours does might damage your credibility. Honesty and humility are your friends。

自信地介绍自己的想法能够展示你对这个构思的信心。但不要自负。没有百分之百完美的构思，急于表现自己的想法毫无缺陷只会让人们丧失对你的信任。诚实和谦逊才是你的朋友。

9. Accept responsibility for your idea。

9. 对你的想法负责。

Make it clear to your boss and coworkers that if the idea fails, you're prepared to accept the blame, Pittampalli says. (But remember: You should always be confident in your ideas before presenting them to your audience。)

向你的老板和同事明确，如果这个构思不成功，你能够接受批评。(但记住，在向你的听众展示想法前要足够的自信。)

10. Don't give up too soon。

10. 不要轻言放弃。

The rejection of a great idea at a meeting is not the exception; it's the norm. Hoover says most people give up too easily. Don't take no for an answer — but don’t be too pushy, either. You have to know your audience and when to back off。

一个好的想法被否决是正常的。但是很多人轻易就放弃了。不要轻易接受否定，但也不要执意强求。你必须了解自己的听众，知道自己什么时候该放弃。

11. Choose an idea that doesn't require permission。

11. 选择不需要经过老板批准的想法。

Some people subconsciously choose big, bombastic ideas they know will never get approved, so that they never have to act on them. Instead, try to think of ideas you can pursue without an OK from your boss. If it's good and you're successful, it will help you build the reputation of someone that has good ideas. That'll make it easier to sell your next big idea。

一些人会不自觉地有那些华而不实的想法，他们知道这些想法不可能被批准，这样他们就不用付诸实现了。反而，选择一些不需要经过老板批准的想法，一旦成功了，你就会给老板留下好印象，成为他心目中有好想法的人。这会有助于下一个构思的实现。

12. Follow up after the presentation with emails。

12. 展示过后发邮件跟进。

Continue the conversation by reminding those in the meeting that you’re happy to answer any questions and that you’re open to any suggestions related to the ideas you just presented。

保持和与会人员的联系，提醒他们自己乐意解答任何问题，希望他们能够给自己的构思提出建议。